Question 3.

I like the song itself it had a good beat to it also the characters fitted the music video and made it look very real and true life. I like how the ancillary text also matched and linked in with the video it worked well as a whole.

I like the use of cuts within thew usic video, it fits in nicely with the song as there is a different pace throughout the song and the cuts match these really well. I also like the poster and how the glasses are used as a trade mark this is really effective.

The editing matches the beat and pace of the song perfectly. The poster is really effective and stands out, also the digi pak is good how it keeps in with the whole genre of the music video.

The music video has a good variation of good camera angles, also some nice locations used to film in. The music video followed a good story line and also worked well with the characters used there was a good real connection shown.

It is good how the ancillary texts follow the codes and conventions of a professional music video. They linked in nicely to the music video.

I really like how the clothing of the characters is rather casual and trendy to fit in with the genre. They also suit within the age range of the characters. I also like the theme of the digi pak and poster as it stays with the pictures of the main guy this is a good way of advertising the new album as the audience can notice the same guy.